April 8, 2022 · Jeremy Razook

Local SEO for Hotels: 12 Tips for Better Local Rankings

Local SEO for hotels is a crucial component of online success and determines whether someone searching for hotels in your area sees your property on the search engine results page (SERP). This stage in the hotel booking process is incredibly impor...

March 17, 2022 · Jeremy Razook

Hotel Remarketing & Retargeting: How It Works & Strategies for Success

In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.

February 7, 2022 · Jeremy Razook

How Google’s Topics API Could Affect Your Hotel’s Paid Search Campaigns

With the announcement of the Topics API, Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. In this article, we’ll explain the whats, whys, and hows...

August 6, 2021 · Jeremy Razook

Marketing Strategies for Hotels with High Occupancy

Congratulations! If you’re reading this, business must be booming. Pat yourself on the back, pour yourself a drink and get back to work. No, that’s not a typo. While celebration may be in order, that flashing ‘No Vacancy’ sign is no excuse...

June 18, 2021 · Jeremy Razook

Fast & Easy Mobile PPC Tips For Hotels

More than 60% of searches are done via a mobile device. Are your pay per click ads up to date? Learn about mobile PPC best practices & what works best for hotels.

January 8, 2021 · Jeremy Razook

Vacation Rentals Peaked in 2020, Should Hotels Be Worried?

The vacation rental space peaked in 2020 in the United States. According to Google Trends, “vacation rentals” saw its most popularity this year than it had seen over the last several years. Changing travel/safety protocols due to the...

What Is Preventing People From Staying At Hotels Right Now

August 14, 2020 · Jeremy Razook

The #1 Reason Preventing People from Staying at Your Hotel Right Now

Rising virus cases and concern of others not taking the virus seriously have likely weighed heavily on would-be travelers. So it’s no surprise in our latest consumer sentiment survey that the biggest reason people are cautious about staying at a...

August 10, 2020 · Jeremy Razook

The Top 3 Things People want to Hear from Hotels Right Now

Before you send that exclusive offer for the umpteenth time to your entire email database, you’re going to want to read this. Thanks to our latest consumer sentiment survey results we’ve identified the top things people want to hear fr...

July 29, 2020 · Jeremy Razook

Top 10 Strategies to Increase Hotel Direct Bookings in 2020

This is the ultimate guide to hotel direct booking strategies that will keep OTAs from putting you out of business. We'll look at the 10 best strategies to increase your hotel's direct bookings that affect every aspect of your hotel's success, ...