February 27, 2023 · Jeremy Razook
Author: Jeremy Razook
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December 15, 2022 · Jeremy Razook
How can Hotels Promote Sales During the Off-Season?
Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid sea...
September 1, 2022 · Jeremy Razook
The #1 OTA Strategy for Hotels Doesn’t Include OTAs (Sort of)
The best OTA strategy for hotels doesn’t include OTAs. Well, sort of. In many cases, leveraging OTAs to be a complimentary piece of your hotel’s overall goals is necessary. However, if you’re looking to build more direct bookings and rev...
July 6, 2022 · Jeremy Razook
The Best Facebook Ads For Hotels: Real Examples & Popular Ad Formats
Facebook ads are a great way to increase the reach of your hotel's marketing messages. Learn about the top Facebook Ad formats for generating awareness & sales for your hotel.
May 20, 2022 · Jeremy Razook
Reach the Right Travelers: Facebook Targeting for Hotels
Facebook ad campaigns can be highly effective for hotels - but your efforts are useless if you are not targeting the right audience. Learn top tactics for reaching the right travelers at the right time.
April 27, 2022 · Jeremy Razook
The Evolution of Google Hotel Search Results
It’s a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. They’ve already made great strides with their airline system and they have their sights squarely aligned wit...
April 8, 2022 · Jeremy Razook
Local SEO for Hotels: 12 Tips for Better Local Rankings
Local SEO for hotels is a crucial component of online success and determines whether someone searching for hotels in your area sees your property on the search engine results page (SERP). This stage in the hotel booking process is incredibly impor...
March 30, 2022 · Jeremy Razook
Google My Business for Hotels – 12 Ways to Optimize Your Listing
It's about time you took advantage of Google My Business. Optimizing your hotel's Google My Business listing opens the door to a plethora of SEO-friendly opportunities. Become a Google My Business pro by following these optimizations.
March 17, 2022 · Jeremy Razook
Hotel Remarketing & Retargeting: How It Works & Strategies for Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
February 7, 2022 · Jeremy Razook
How Google’s Topics API Could Affect Your Hotel’s Paid Search Campaigns
With the announcement of the Topics API, Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. In this article, we’ll explain the whats, whys, and hows...
January 4, 2022 · Jeremy Razook
How to Win Facebook Marketing for Hotels Post iOS 14.5
You may have read plenty about how Apple’s iOS 14.5 update would affect Facebook advertisers across all sectors, including travel and hotels. Specifically, how the update would impact user tracking for website remarketing audiences. But unless y...
August 6, 2021 · Jeremy Razook