August 3, 2023 · Jeremy Razook
Author: Jeremy Razook
View All
June 30, 2023 · Jeremy Razook
Google My Business for Hotels – 13 Ways to Optimize Your Listing
It's about time you took advantage of Google My Business. Optimizing your hotel's Google My Business listing opens the door to a plethora of SEO-friendly opportunities. Become a Google My Business pro by following these optimizations.
May 31, 2023 · Jeremy Razook
Is Google’s Search Generative Experience (SGE) the end of organic search for hotels?
You may have heard that Google is developing a new, AI-powered search experience. The new search experience, which Google has dubbed the Search Generative Experience (SGE), incorporates AI capabilities and conver...
April 6, 2023 · Jeremy Razook
PPC Ad Testing: Everything You Need to Know
Are you new to PPC Ad Testing? We've got you covered. Check out our PPC ad testing guide for everything you need to know on what you can test, KPIs, & more.
March 29, 2023 · Jeremy Razook
It’s Not Too Late to Tap into these Trends & SEO Tips for Hotels for 2023
If you haven’t already, there’s still time to position your hotel SEO efforts for success in 2023. With new technologies, changing customer behaviors, and rising trends, hotel SEO strategies should be...
February 27, 2023 · Jeremy Razook
Keyword Research for Hotels
Keyword research for hotels is an integral piece of your hotel's performance online. Get expert tips that will help you find the best keywords for your site.
December 15, 2022 · Jeremy Razook
How can Hotels Promote Sales During the Off-Season?
Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid sea...
September 1, 2022 · Jeremy Razook
The #1 OTA Strategy for Hotels Doesn’t Include OTAs (Sort of)
The best OTA strategy for hotels doesn’t include OTAs. Well, sort of. In many cases, leveraging OTAs to be a complimentary piece of your hotel’s overall goals is necessary. However, if you’re looking to build more direct bookings and rev...
July 6, 2022 · Jeremy Razook
The Best Facebook Ads For Hotels: Real Examples & Popular Ad Formats
Facebook ads are a great way to increase the reach of your hotel's marketing messages. Learn about the top Facebook Ad formats for generating awareness & sales for your hotel.
May 20, 2022 · Jeremy Razook
Reach the Right Travelers: Facebook Targeting for Hotels
Facebook ad campaigns can be highly effective for hotels - but your efforts are useless if you are not targeting the right audience. Learn top tactics for reaching the right travelers at the right time.
April 27, 2022 · Jeremy Razook
The Evolution of Google Hotel Search Results
It’s a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. They’ve already made great strides with their airline system and they have their sights squarely aligned wit...
April 8, 2022 · Jeremy Razook