![\"episode](\"https://admin.travelboommarketing.com/wp-content/uploads/2025/09/TravelBoom_Podcast_Cover_275.png\")
Good day fellow hoteliers and welcome to episode 275 of The Hotel Marketing Podcast by TravelBoom. I’m your host Pete DiMaio… and I’m Mackenzie Livernois and together (along with the team off camera) we’re the Boomsquad.
\n\n\n\nAs a reminder, every episode is also streamed live on YouTube and LinkedIn. If you’re watching us live, hello! If you’re listening, check out our episodes.
\n\n\n\nToday we’re going to be covering that most likely you don’t know about, GEO. Short for Generative Engine Optimization. We’ve talked about GEO being the death of SEO in the past, and what’s clear is SEO will never be “dead” but it will evolve, and evolve quickly, as technology and users change. So, knowing that 33% of US travelers use GenAI in some form for planning, how can today’s hotelier ensure they remain relevant in search… the answer is GEO.
\n\n\n\nEuropean Hotel Group Challenging Booking.com’s Parity Clause:
\n\n\n\n\n\n\n\nMore than 10,000 hotels across Europe have joined forces in a class-action lawsuit against Booking.com. The claim? That Booking has been abusing its market power with restrictive ‘best price’ clauses that force hotels to match or beat the OTA’s rates on every other channel — including their own websites. Hoteliers say this practice is crushing their ability to compete, keep rates healthy, and drive direct bookings.
\n\n\n\n![\"\"](\"https://admin.travelboommarketing.com/wp-content/uploads/2025/09/image.png\")
https://www.reddit.com/r/hotels/comments/1n5utaa/increased_direct_bookings_32_by_fixing_our_tech/
\n\n\n\nWhat is GEO? If you don’t know, don’t worry, you’re not the only one. GEO is basically the next evolution of SEO. With search engines starting to lose market share to AI tools, the focus for your optimization efforts also need to evolve. We have a full article at travelboommarketing.com/blog/generative-engine-optimization-for-hotels where you can learn more, and today we are going to be dispelling some myths and sharing some specific ways you can ensure your optimization efforts are getting put to good use.
\n\n\n\n![\"\"](\"https://admin.travelboommarketing.com/wp-content/uploads/2025/09/image-1.png\")
Traditional SEO is about climbing to the top of a long list of blue links, but generative search has changed the game. AI engines don’t give travelers 10 choices—they often give them one or two trusted answers. This isn’t just about ranking — it’s about becoming the default answer.
\n\n\n\nNow that we know what GEO is, why it matters, and roughly how it works; let’s talk about some strategies you can use today to optimize your hotel:
\n\n\n\nSo here’s the bottom line: AI isn’t the future, it’s already here. Travelers are using it right now, and if your hotel isn’t showing up in those answers, you don’t exist. The good news is, GEO levels the playing field. When you focus on answering real traveler questions and making it easy for engines to trust you, you drive more direct bookings, build long-term authority, and lower your acquisition costs. Start small — test prompts, update your FAQs, and become the local expert your guests are already searching for. At the end of the day, GEO isn’t about chasing algorithms, it’s about serving travelers better — and when you do that, you win the search and you win the booking.
\n\n\n\nAnd don’t forget — GEO doesn’t replace your other marketing, it enhances it. The best results come when it’s working alongside your SEO, PPC, influencer marketing, and email strategies. Tie it all together, and you’re not just showing up in AI answers, you’re creating a complete guest journey that leads straight to direct bookings.
\n\n\n\nIf your hotel’s website isn’t answering real traveler questions in plain English, you’re not just missing out on SEO — you’re invisible to Google’s new AI results.
\n\n\n\nAs we talked about today, generative search is obviously changing the game. Instead of searching ‘Myrtle Beach oceanfront hotel,’ travelers now ask, ‘What are the best kid-friendly oceanfront hotels in Myrtle Beach with free breakfast and free parking?’
\n\n\n\nThat’s the kind of natural language question AI platforms are pulling into their featured answers. So if your site doesn’t clearly answer those kinds of questions? You’re not showing up.
\n\n\n\nStart by building out FAQs on your top pages, use conversational headers, and create content that actually helps people make a decision. Write like you’re talking to a guest at the front desk.
\n\n\n\nA great starting place is to use tools like ChatGPT to simulate the questions your ideal guest might ask. Then go answer them on your site.
\n\n\n\nGenerative AI doesn’t crawl — it curates. So if your content isn’t human and helpful, it won’t make the cut.
\n\n\n\nSubmit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.
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Good day fellow hoteliers and welcome to episode 274 of The Hotel Marketing Podcast by TravelBoom. Today we also have a special guest. Mr. Nick Escobar with our sister agency Joybyte.
\n\n\n\nAs a reminder, every episode is also streamed live on YouTube and LinkedIn. If you’re watching us live, hello! If you’re listening, check out our episodes.
\n\n\n\nHoteliers have largely figured the core marketing channels to maximize from PPC and metasearch, to OTAs, email, and SEO. Obviously the website is the foundation of online bookings.
\n\n\n\nHowever, hoteliers typically have avoided what is quickly becoming a top source for both brand and direct bookings… influencer marketing. Why? Well, as one of our clients (John) puts it, “Influencers don’t deliver. They talk a big game but no results.”
\n\n\n\nToday, we’re going to dissect why John feels this way and with Nick’s help, we’ll explore:
\n\n\n\nBig Troubles In Sin City?
\n\n\n\nhttps://www.linkedin.com/pulse/what-happens-vegas-apparently-nobody-wants-anymore-jenn-barbee-qgzuc
\n\n\n\n\n\n\n\nIn the simplest terms, it comes down to money: between flights, resort fees and service charges, travel to Vegas can add up quickly. Convention traffic, a huge moneymaker for the city, has declined, and international visitors are also down, particularly from Canada and Mexico. (LiveNOW from FOX)
\n\n\n\n![\"\"/](\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXd7CdguUrBiJK-yBqpUikNnMolVUdtj80nyRoQJPOryojAv8D_TJjmyZ_nxgIqST8GNdWnFgm56m9XR4cFl2tulcURDyUnPdqe7KHW1smwkZPsYn0qh-SV1RJweJHxf5zI6VFH_?key=1hk1P--q5kMw_B9HnewtGg\")
https://www.reddit.com/r/hotels/comments/1mf135c/just_checked_into_a_resort_in_north_myrtle_beach/
\n\n\n\nTo kick off the main topic, we’re going to have a little Q&A session with Nick and get a better understanding of influencer marketing for hotels. First and foremost, I’d like to get your thoughts on a question we get all the time.
\n\n\n\nWhat is Influencer Marketing?
\n\n\n\nPicking the Right Influencer
\n\n\n\n3 Simple Wins You Can Do TODAY:
\n\n\n\nThanks for the discussion Nick, we’ve all learned a lot today. However one thing we always want to do is leave our listeners with specific, actionable, things they can do now. So here’s the final question. What are three things every hotelier can do right now to help kick off their influencer marketing program?
\n\n\n\nSubmit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.
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Good day fellow hoteliers and welcome to episode 273 of The Hotel Marketing Podcast by TravelBoom. I’m your host Pete DiMaio, and I’m Mackenzie Livernois and together (along with the team off camera) we’re the Boomsquad.
\n\n\n\nWe’ve said it on this show for years. No one is coming to stay at your property; they are coming to experience your area. Your property is just a necessity for the guest. (with the exception of a very few resorts). Therefore, your job as a hotelier is to be the conduit to the experience your guest is seeking. This is where experiential marketing comes in and that’s the topic today on episode 273.
\n\n\n\nAs a reminder, every episode is also streamed live on YouTube and LinkedIn. If you’re watching us live, hello! If you’re listening, check out our episodes.
\n\n\n\nHeadline: Illinois Bans Small Plastic Bottles in Hotels
\n\n\n\nhttps://www.the-sun.com/money/14558850/illinois-hotel-law-plastic-ban/?utm_source=chatgpt.com
\n\n\n\nStarting July 1, 2025, Illinois will enforce a new law, Senate Bill 2960, banning the use of small plastic bottles (under six ounces) for complimentary shower supplies in hotels with over 50 rooms, as part of the state’s efforts to reduce plastic waste. By 2026, all hotels, regardless of size, must comply with this regulation. The move aims to reduce the hundreds of thousands of single-use plastic items used monthly by large hotels, most of which end up in landfills. Major hotel chains like Marriott have already adopted sustainable practices by replacing small bottles with larger, refillable pump bottles, significantly reducing plastic waste. Illinois is not alone in this initiative—California began a similar ban in 2023, while New York and Washington will implement comparable regulations in 2026 and 2027, respectively. These measures collectively reflect a nationwide shift towards sustainability and reduced dependency on harmful single-use plastics.
\n\n\n\nhttps://www.reddit.com/r/hotels/comments/1lc1qi4/whats_an_appropriate_timeline_for_a_hotel_manager/
\n\n\n\n![\"\"/](\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXfkKkzVAhvZlYpZq4WR3n9K-3e7i77nnRnRwz_vY-6SCY6y2OgfiACVyu8i9ux3sJCrikk7F0t8voc4IgbN2mgISMSz0mlZCgZ614DDVdjro9LnsEvri8lIznUikd-o0HdkWKSQQA?key=1hk1P--q5kMw_B9HnewtGg\")
Experiential marketing is gaining traction as hotels seek to create memorable and shareable experiences for guests. From hosting social hours to collaborating with luxury fashion brands for immersive events, hotels are finding innovative ways to engage guests beyond traditional amenities. In this episode we delve into successful case studies and provide actionable strategies for hotels to implement experiential marketing initiatives that resonate with their target audience.
\n\n\n\nIt is clear that experiential marketing drives stays; however, very few hoteliers actually do a good job of connecting guests to the experiences they are seeking. This is a major opportunity for our industry, even for those who think they’re doing it well.
\n\n\n\nWe’ve created a seven-point checklist for you to help make the transition from selling to connecting.
\n\n\n\nYour role is to enhance the guest’s experience authentically, not to exploit it as a marketing gimmick.
\n\n\n\nSo if you’re running a boutique or independent hotel, experiential marketing isn’t just a nice-to-have. It’s your biggest competitive advantage. You’re not just selling rooms—you’re selling memories, stories, and connection
\n\n\n\nAnd the best part is, most of these ideas don’t require big budgets—just intention, creativity, and a real love for your location.
\n\n\n\nPeople buy benefits, not features. This is a common saying in sales and holds in hospitality as well. Premier Inn’s “Good Night Guarantee” doesn’t go into the boring details of thread count or mattress type, they highlight what the guest actually cares about, a great night’s sleep.
\n\n\n\nFocus on storytelling to create an emotional connection with your audience that connects the benefits the guest desires with the features you offer. Highlight the unique experiences and memories your property can offer to create a sense of aspiration and belonging that goes beyond price or amenities. Remember, people don’t just book rooms—they book feelings, moments, and experiences.
\n\n\n\nAudit your hotel’s messaging through the lens of delivering experiences and watch your bookings soar.
\n\n\n\nSubmit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.
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Good day fellow hoteliers and welcome to episode 272 of The Hotel Marketing Podcast by TravelBoom. I’m your host Pete DiMaio, and I’m Mackenzie Livernois, and we’re the Boomsquad.
\n\n\n\nToday we’re going to peel back the layers of mystery around Metasearch and how your hotel can finally achieve success and clarity.
\n\n\n\nAs a reminder, every episode is also streamed live on YouTube and LinkedIn. If you’re watching us live, hello! If you’re listening, check out our episodes.
\n\n\n\nMarriott’s MOXY Brand Continues to Expand:
https://www.axios.com/local/charlotte/2025/05/29/playful-moxy-hotel-opening-uptown-summer-marriott
I just love this quote from their director of sales:
\n\n\n\n“We think this is gonna be a great place for people to pregame with quick little small bites (and) cocktails (before they head) out the door to …”
\n\n\n\nIndependents can take note of the fun environment and how they can learn from the direction of the industry giants like Marriott. But these microbrands make competing against the big guys even harder.
\n\n\n\n![\"\"/](\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXdKrPuEpAzg1kxLDsiu0QbuB1AA6aZLBZucIpvCBz1hJIOUxHQoeG-79npRBqo-MEYZ1aBP6WP543gyghXskLAK6J6qUaciO3Thm_1u9xfTyEmvxmAJ4Z0yiuFt-NqF6oxeVhcOuw?key=1hk1P--q5kMw_B9HnewtGg\")
First of all, you should already be heavily invested in metasearch. Typically, we find hotels that are either at somewhat of a loss on how to get started, or we find hoteliers who need a hand in running the campaign well.
\n\n\n\nQuick Overview
\n\n\n\nWhat success looks like:
\n\n\n\nWhat’s new in the last 6–9 months:
\n\n\n\nOption 1: Third-Party Integrators (e.g., DerbySoft, WIHP, Koddi, etc)
\n\n\n\nThese platforms connect your rates and availability to multiple metasearch engines and offer tools to manage bidding, tracking, and reporting.
\n\n\n\nOption 2: Direct with Google Hotel Ads (GHA)
\n\n\n\nGetting Started with Google Hotel Ads (GHA)
\n\n\n\nPro tip: Start with free booking links and scale into paid when performance justifies it.
\n\n\n\n1. Fixing Rate Parity First
\n\n\n\n“If you’re losing the rate game, you’re losing the metasearch war—full stop.”
\n\n\n\nMetasearch is driven by rate-first decisions. If your direct rate is higher than the OTAs, travelers will click on the cheaper listing—and you’ll be funding that click.
\n\n\n\n2. Using Dynamic Bid Multipliers Based on Date, Device, and Market
\n\n\n\n“Flat bidding is like driving with cruise control in a race—you’re not going to win.”
\n\n\n\nAdvanced campaigns fine-tune bids based on real variables:
\n\n\n\nThis is how you maximize ROAS and avoid wasted ad spend.
\n\n\n\n3. Integrating First-Party Data for Smarter Targeting
\n\n\n\n“Your CRM is a goldmine—start mining.”
\n\n\n\nHotels often overlook their most valuable asset: guest data. Use it to:
\n\n\n\nThis is how big brands drive personalized performance—and small hotels can do the same.
\n\n\n\n4. Optimizing the Landing Page Experience
\n\n\n\n“Don’t send a ready-to-book guest to your homepage. That’s like hiding the checkout aisle.”
\n\n\n\nYou’ve paid for the click—now close the sale:
\n\n\n\nYour landing page is where metasearch ROI is won or lost.
\n\n\n\nMost hotels treat metasearch like a checkbox. The top performers treat it like a competitive sport. Focus on:
\n\n\n\nMaster these, and your metasearch campaigns won’t just “run”—they’ll perform.
\n\n\n\nAlright hoteliers, here’s your 60 Seconds to Success—and today, we’re talking about the one thing you can do this week to boost your metasearch performance without spending a dime.
\n\n\n\nCheck your hotel’s rate parity across OTAs and your direct site.
\n\n\n\nOpen Google, search your hotel, and look at the price grid. If Booking.com is beating your direct rate—even by $1—you’re losing that booking. You’re also paying for a click that ends up converting for the OTA. Not cool.
\n\n\n\nSo, here’s the play:
\n\n\n\nDon’t let OTAs win on your own turf. Metasearch works, but only if you make direct the best option!
\n\n\n\nSubmit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.
\n","podcastImages":{"__typename":"PodcastImages","podcastFeaturedImage":{"__typename":"AcfMediaItemConnectionEdge","node":{"__typename":"MediaItem","altText":"","sourceUrl":"https://admin.travelboommarketing.com/wp-content/uploads/2025/06/TravelBoom_Podcast_Cover_Square_272.png","mediaDetails":{"__typename":"MediaDetails","height":1000,"width":1000}}}},"podcastInfo":{"__typename":"PodcastInfo","boomPodcastEmbedCode":"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/2108097171&color=%23ff5500&auto_play=false&hide_related=true&show_comments=false&show_user=true&show_reposts=false&show_teaser=false","boomPodcastRelatedNewsUrl":null}},{"__typename":"Podcast","databaseId":14312,"slug":"271-3-biggest-challenges-for-boutique-hotels-and-how-to-solve","title":"Hotel Marketing Podcast: Episode 271 – The 3 Biggest Challenges For Boutique Hotels & How to Solve Them","date":"2025-05-13T06:10:00","content":"![\"\"](\"https://admin.travelboommarketing.com/wp-content/uploads/2025/05/Podcast-271.jpg\")
Good day fellow hoteliers and welcome to episode 271 of The Hotel Marketing Podcast by TravelBoom. I’m your host Pete DiMaio, and I’m Mackenzie Livernois, and we’re the boomsquad.
\n\n\n\nToday we’re going to lend a hand to all those struggling boutique hotel owners who are trying so hard to market their properties in a competitive and ever-changing market.
\n\n\n\nKnow what else is cool? This is the 1st episode of our new format where we’ll be live streaming to both YouTube and LinkedIn!
\n\n\n\nMarriott Launches First Autograph Collection Safari Camp in Serengeti:
https://moderncampground.com/africa/marriott-to-launch-first-autograph-collection-safari-camp-in-serengeti-by-late-2025/
TravelBoom Insights:
\n\n\n\nhttps://www.reddit.com/r/hotels/comments/1jtlf3e/booked_an_adults_only_hotel_only_to_be_defrauded/
\n\n\n\n![\"\"/](\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXfqtnjLUHLbCM8hB3VCl3w_RuYzPXGzOy3WXnoocwxIzRAD0bu8kkJ5wzzKUy8WQjJYoeEb7CeH9GbErg5HgAfF-qKs0TE9TL0KG-pzKwkxaazcYB3OOpnYBKx2_Zxdc9x6eteINw?key=1hk1P--q5kMw_B9HnewtGg\")
The Challenge: Boutique hotel operators often wear multiple hats—marketing, operations, guest services. With lean teams and tight budgets, strategic marketing gets deprioritized, leading to missed opportunities in CRO, email automation, or metasearch management.
\n\n\n\nWhy It Hurts:
\n\n\n\nHow to Solve It:
\n\n\n\nThe Challenge: Boutique hotels often see wide swings in occupancy due to seasonality, economic shifts, or event reliance. Many average just 62% occupancy annually—well below the 80% target needed for optimal profitability.
\n\n\n\nWhy It Hurts:
\n\n\n\nHow to Solve It:
\n\n\n\nThe Challenge: Travelers have hundreds of options at their fingertips. Competing against branded chains and OTA-saturated listings makes it hard for boutiques to stand out—especially online.
\n\n\n\nWhy It Hurts:
\n\n\n\nHow to Solve It:
\n\n\n\nAudit your website, online listings, and printed materials to confirm accuracy. The Reddit story we covered today is a perfect example where a guest checked into a 21+ property expecting a weekend away from the kids, only to be greeted by kids doing cannonballs. Not only are you misleading your guests, you’re also opening yourself up to a huge PR nightmare if a guest feels particularly slighted.
\n\n\n\nSo what do you do, or the person who knows your property the best?
\n\n\n\nEnsure the experience you’re describing in your market channels reflects what a guest will enjoy. Not only is it a best practice, but it also makes you a better innkeeper.
\n\n\n\nSubmit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.
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Good day fellow hoteliers and welcome to episode 270 of The Hotel Marketing Podcast by TravelBoom. I’m your host Pete DiMaio, and with me today, I have Mackenzie Livernois, and Jeremy Razook.
\n\n\n\nIf you feel like you’re getting left behind by the AI revolution and you know you “should” know more, but don’t know where to start, well, this is the episode for you.
\n\n\n\nThe Hotel Marketing Podcast is now also on YouTube where you can join the cast, comment, and more. So remember to click that subscribe button and hit the bell so you’ll be notified of new episodes! https://www.youtube.com/@travelboommarketing
TravelBoom’s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations.
\n\n\n\nhttps://www.reddit.com/r/hotels/comments/1jieweu/luxury_hotel_with_no_hot_water/asasd
\n\n\n\n![\"\"/](\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXdj4xVG6rIBCuYETdy7AtiYOQtDhB6Tny7JCrSUR4VCaurPz-2JzJE8973Zj3zUeOSBZZso5qfWZrkQVTo3KgxXXrOrHBbG85kNnXdIF6Ef2haexhtL-d2Otx0n-YJCX3VOGHmmgg?key=1hk1P--q5kMw_B9HnewtGg\")
The information and strategies hoteliers need to succeed in today’s competitive market.
\n\n\n\nToday we are going to be looking at OpenAI’s ChatGPT specifically. CoPilot, Gemini, Claude, Meta, and other types of AI exist, but to keep this episode from being hours upon hours long, we’re looking at just ChatGPT.
\n\n\n\nLet’s do a quick catch-up on where OpenAI is with the evolution of GPT (Generative Pre-trained Transformer).
\n\n\n\n(Each cast member has just one minute to share a tip or trick to make your hotel marketing more effective)
\n\n\n\nIt’s not enough to create content just to stay active online. To really move the needle, your content should be genuinely valuable to your guests. So before writing a blog or social media post, ask yourself: Would this help someone plan their trip or get more excited about staying here?
\n\n\n\nFocus on topics like:
\n\n\n\nThis kind of content builds trust, boosts time on site, and improves SEO (Google rewards helpful content, and so do your guests in chances of direct bookings). If it answers a real question or solves a traveler’s problem, you’re on the right track.
\n\n\n\nSubmit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.
\n","podcastImages":{"__typename":"PodcastImages","podcastFeaturedImage":{"__typename":"AcfMediaItemConnectionEdge","node":{"__typename":"MediaItem","altText":"","sourceUrl":"https://admin.travelboommarketing.com/wp-content/uploads/2025/04/Podcast-270.jpg","mediaDetails":{"__typename":"MediaDetails","height":1000,"width":1000}}}},"podcastInfo":{"__typename":"PodcastInfo","boomPodcastEmbedCode":"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/2068332352&color=%23ff5500&auto_play=false&hide_related=true&show_comments=false&show_user=true&show_reposts=false&show_teaser=false","boomPodcastRelatedNewsUrl":null}},{"__typename":"Podcast","databaseId":13904,"slug":"269-key-findings-from-the-2025-leisure-travel-study","title":"Hotel Marketing Podcast: Episode 269 – Key Findings From The 2025 Leisure Travel Study","date":"2025-02-11T06:10:00","content":"![\"\"](\"https://admin.travelboommarketing.com/wp-content/uploads/2025/02/Podcast269.jpg\")
Good day fellow hoteliers and welcome to episode 269 of The Hotel Marketing Podcast by TravelBoom. Today we’re revealing the big takeaways from our new 2025 Leisure Travel Trends Study. As you may know every year we survey hundreds of leisure travelers throughout the US to better understand how independent hoteliers can connect and convert today’s discerning guests. Get your copy today at TravelBoomMarketing.com/2025Study and follow along with us!
TravelBoom’s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations.
\n\n\n\n![\"\"/](\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXegMTGT4oUW8JG0nhFPBMGL6yAgQS6N1eRLzAFVb25hoohsz8kVy20TJP9M3eknmQnlSqQPOXGNfd-1goXnyJjBoTIkFUg3iMoB4fZAuFMjNRDgAxL1KNqAH5PMPxNCARTyyJc6Ug?key=1hk1P--q5kMw_B9HnewtGg\")
https://www.reddit.com/r/hotels/comments/1ign2af/hookingcom_is_the_worst_booking_platform/
\n\n\n\nThe information and strategies hoteliers need to succeed in today’s competitive market.
\n\n\n\nToday we are taking experts from the latest Leisure Travel Trends Study at http://travelboommarketing.com/2025Study
\n\n\n\nTravelBoom surveyed 500 travelers across the US, a nice cross-section of ages, races, incomes to uncover how hoteliers can better target and convert today’s decerning traveler.
\n\n\n\nOverall we identified 9 key findings that we discuss in detail in the study:
\n\n\n\nSubmit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.
\n\n\n\n\n","podcastImages":{"__typename":"PodcastImages","podcastFeaturedImage":{"__typename":"AcfMediaItemConnectionEdge","node":{"__typename":"MediaItem","altText":"","sourceUrl":"https://admin.travelboommarketing.com/wp-content/uploads/2025/02/Podcast269.jpg","mediaDetails":{"__typename":"MediaDetails","height":1000,"width":1000}}}},"podcastInfo":{"__typename":"PodcastInfo","boomPodcastEmbedCode":"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/2028840824&color=%23ff5500&auto_play=false&hide_related=true&show_comments=false&show_user=true&show_reposts=false&show_teaser=false","boomPodcastRelatedNewsUrl":null}},{"__typename":"Podcast","databaseId":13758,"slug":"268-ai-search-marketing-predictions-for-2025","title":"Hotel Marketing Podcast: Episode 268 – AI’s Search Marketing Predictions for 2025","date":"2025-01-14T09:29:10","content":"![\"\"](\"https://admin.travelboommarketing.com/wp-content/uploads/2025/01/Podcast-268.jpg\")
Good day fellow hoteliers and welcome to episode 268 of The Hotel Marketing Podcast by TravelBoom. This may be the 268th edition, but it is the very 1st one of the new year!
Sharing what fellow listeners have to say.
\n\n\n\nI wanted to say hello and say I enjoy listening to your pod here in Australia. It has helped me in many ways in the last few years. Please keep it going. I recently moved from a PMS where I was managing an embedded payment product back to digital and distribution. Listening in again to you guys helped me get back in the groove
\n\n\n\nThanks again! – Duncan
\n\n\n\nTravelBoom’s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations.
\n\n\n\n![\"\"/](\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXfd3gjYWuBywbDTHg06r3Sr19nOxUOP6umPCbIpNG1sHSpVoio8V0nGm5hdogaaMkiS0E2Lkn23fuQhyrYGRuJRlvchTprRyCegdntktjojaAxxJXvn938oKeqs_35-k2_fwmxp9w?key=1hk1P--q5kMw_B9HnewtGg\")
https://www.reddit.com/r/askhotels/comments/1hw6ip0/rooms_with_no_window/
\n\n\n\nThe information and strategies hoteliers need to succeed in today’s competitive market.
\n\n\n\nToday we are taking experts from a recent article on TravelBoomMarketing.com at https://www.travelboommarketing.com/blog/12-hotel-marketing-trends-to-watch-in-2025-elevate-your-strategy.
\n\n\n\nSubmit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.
\n\n\n\n\n","podcastImages":{"__typename":"PodcastImages","podcastFeaturedImage":{"__typename":"AcfMediaItemConnectionEdge","node":{"__typename":"MediaItem","altText":"","sourceUrl":"https://admin.travelboommarketing.com/wp-content/uploads/2025/01/Podcast-268.jpg","mediaDetails":{"__typename":"MediaDetails","height":1000,"width":1000}}}},"podcastInfo":{"__typename":"PodcastInfo","boomPodcastEmbedCode":"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/2005522383&color=%23ff5500&auto_play=false&hide_related=true&show_comments=false&show_user=true&show_reposts=false&show_teaser=false","boomPodcastRelatedNewsUrl":null}},{"__typename":"Podcast","databaseId":13280,"slug":"267-2024-hospitality-show-wrap-up","title":"Hotel Marketing Podcast: Episode 267 – The Hospitality Show Wrap Up","date":"2024-12-03T07:30:00","content":"![\"\"](\"https://admin.travelboommarketing.com/wp-content/uploads/2024/12/Podcast267.jpg\")
Good day fellow hoteliers and welcome to episode 267 of The Hotel Marketing Podcast by TravelBoom. The Boomsquad just returned from the 2024 Hospitality Show in San Antonio, TX with some big news, and breaking trends.
Today’s news shaping tomorrow’s hotel marketing trends.
\n\n\n\nTravelBoom’s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations.
\n\n\n\n![\"\"/](\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXdEXjKeXvdeM5kwuWhK3cOjNMNFFCKnqlXAyq42IUraPeo6abVBABre_4fYBa0VCMWSMcrOYhzyXJtS-W_u8SB4xYLwg7Z8VwP2BTCQm7WjlbT_n_Qb7Es5kUZ6odtS1fldcgwE?key=1hk1P--q5kMw_B9HnewtGg\")
https://www.reddit.com/r/TalesFromTheFrontDe`sk/comments/1h24ajs/influencers/
\n\n\n\nThe information and strategies hoteliers need to succeed in today’s competitive market.
\n\n\n\nToday we are taking experts from a recent article on TravelBoomMarketing.com at https://www.travelboommarketing.com/blog/12-hotel-marketing-trends-to-watch-in-2025-elevate-your-strategy.
\n\n\n\nWhat They Do: Each year, OTAs like Expedia, Booking.com, and Agoda make millions from unclaimed funds on prepaid bookings. Cancellations and early check-outs can cause this, and it’s easy for hotels to miss.
\n\n\n\nSoARR helps hotels catch these missed payments by reviewing every OTA reservation four times a year, ensuring you get every dollar you’re owed.
\n\n\n\nHow SoARR Can Help Hotels:
\n\n\n\nWhat They Do: ResortPass offers day-use access to luxury hotel amenities, enabling non-staying guests to access pools, spas, private beaches, fitness centers, and other hotel facilities. This creates a new revenue stream for hotels by attracting locals and travelers who may not be staying overnight but want access to premium services.
\n\n\n\nResortpass partners with more than 1,800+ leading hotels and resorts including Ritz-Carlton, Four Seasons, Westin, and Fairmont. They’ve connected over 5 million locals and visitors to resort amenities since their founding in 2016.
\n\n\n\nHow ResortPass Can Help Hotels:
\n\n\n\nWhat They Do: Relay Robotics develops autonomous delivery robots designed to enhance operational efficiency and improve guest experience. These robots autonomously deliver amenities, food, and other items to guest rooms or common areas, reducing labor costs and improving service speed.
\n\n\n\nHow Relay Robotics Can Help Hotels:
\n\n\n\nWhat They Do: Fill it Forward is a sustainability-driven company that offers reusable, branded cups, bottles, and other containers. Guests can fill their containers at various refill stations within hotels, promoting eco-friendly habits and reducing single-use plastic waste. Their platform also tracks and rewards guests for their participation in sustainability efforts.
\n\n\n\nHow Fill it Forward Can Help Hotels:
\n\n\n\nUnique Guest Experience: Integrating sustainability into the guest experience—through rewards programs or branded reusable products—creates a memorable, socially responsible USP.
\n\n\n\nSustainability Branding: By adopting Fill it Forward’s eco-friendly products and initiatives, hotels can position themselves as environmentally responsible, a growing value for guests.
\n\n\n\nAttract Eco-Conscious Travelers: Sustainability is a key deciding factor for many travelers. Offering refillable containers and promoting sustainability efforts can appeal to the eco-conscious market.
\n\n\n\nReduce Operational Costs: By reducing the use of single-use plastics (e.g., water bottles, cups), hotels can save money on disposables and waste management.
\n\n\n\nSubmit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.
\n\n\n\n\n","podcastImages":{"__typename":"PodcastImages","podcastFeaturedImage":{"__typename":"AcfMediaItemConnectionEdge","node":{"__typename":"MediaItem","altText":"","sourceUrl":"https://admin.travelboommarketing.com/wp-content/uploads/2024/12/Podcast267.jpg","mediaDetails":{"__typename":"MediaDetails","height":1000,"width":1000}}}},"podcastInfo":{"__typename":"PodcastInfo","boomPodcastEmbedCode":"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/1972220551&color=%23ff5500&auto_play=false&hide_related=true&show_comments=false&show_user=true&show_reposts=false&show_teaser=false","boomPodcastRelatedNewsUrl":null}},{"__typename":"Podcast","databaseId":12957,"slug":"266-hotel-marketing-trends-to-watch-in-2025","title":"Hotel Marketing Podcast: Episode 266 – Hotel Marketing Trends to Watch in 2025","date":"2024-10-23T06:10:00","content":"![\"\"](\"https://admin.travelboommarketing.com/wp-content/uploads/2024/10/TB-266.jpg\")
Good day fellow hoteliers and welcome to episode 266 of The Hotel Marketing Podcast by TravelBoom. Today we have a big show where we’ll be covering the top trends to watch in 2025.
Today’s news shaping tomorrow’s hotel marketing trends.
\n\n\n\nTravelBoom’s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations.
\n\n\n\n![\"\"/](\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXevKZvqAlCGzMwZQf4bjUbvByPKTirZCpdxBCYCZ-rPO9NcwbzdP5xMGTXppcWzeCAWsPjpmZDwx85EIYndzTQBwoTKQYWJ_NIbWUs2CCmtrZIgL1xoiUFzEcmilBza_IU2jzB1drL3zTJCJBKQyvj8FkRv?key=1hk1P--q5kMw_B9HnewtGg\")
reddit.com/r/hotels/comments/1fuzzll/what_to_do_booked_5_star_property_because_of_its
\n\n\n\nThe information and strategies hoteliers need to succeed in today’s competitive market.
\n\n\n\nToday we are taking experts from a recent article on TravelBoomMarketing.com at https://www.travelboommarketing.com/blog/12-hotel-marketing-trends-to-watch-in-2025-elevate-your-strategy.
\n\n\n\nFirst and foremost, before you go out and buy new tools, make sure you’re utilizing existing tools with AI Capabilities – Many existing platforms, like Adobe Photoshop and Google Workspace, have AI features. Explore these tools and invest strategically in those that can optimize operations, enabling them to compete in the evolving market.
\n\n\n\nOnce you have reviewed what you actually already have some AI tools every hotelier should consider:
\n\n\n\nWrapping up, it is important to maintain human oversight. AI should augment, not replace, human talent. Using AI for routine tasks allows more focus on refining creative direction. Human creativity remains essential, even as AI technology evolves.
\n\n\n\nTake the time in 2024 to think about and plan your influencer marketing strategies for next year. Most hoteliers have not yet adopted an influencer strategy and this opens the door to huge first-mover advantages.
\n\n\n\nInfluencer marketing can be an affordable way to reach otherwise unreachable guests. Budget for comp stays, swag, and potential payments in your 2025 budget. Just like everything else, analytics are key and your influencer program must have measurable KPIs and returns.
\n\n\n\n65% of leisure travelers are influenced by loyalty programs, https://www.travelboommarketing.com/blog/loyalty-programs-for-hotels, and it will behoove you to research and invest heavily in a program for your property in 2025.
\n\n\n\nTell stories that resonate with potential visitors by sharing UGC. Guests can relate more to real messages and envision themselves in your destination with user-generated content.
\n\n\n\nPlus, if you can do a good job soliciting and leveraging this content, they’re basically doing the work for you.
\n\n\n\nHotel marketers can proactively encourage guests to share their experiences on any platform. You can ask directly on your socials, or leverage tools like Flip.to or Crowdriff to incentivize sharing with rewards and contests.
\n\n\n\nOnce you’ve collected this valuable content, make sure you’re putting it to good use. Sharing real guest experiences builds trust with your audience and connects a maybe to a definite.
\n\n\n\nA few ways you can do this is to add recent testimonials to your website or repurpose UGC on your own socials. Another option might be to embed Instagram feeds directly into your website to showcase recent stays.
\n\n\n\nEither way you’re reducing the amount of time it takes you or your staff to create content, you’re strengthening your connection with your guests and you’re enticing potential visitors to book a stay. Win win win.
\n\n\n\n60 Seconds to Success shares a tip or trick to make a hotel’s marketing or operations more effective. Can the cast beat the clock and share a tip before the buzzer?
\n\n\n\nToday’s tip for hoteliers is to focus on creating a website that goes beyond desktop optimization. It’s helpful for hoteliers to think of their website as their “digital lobby”, which means first impressions are extremely important. Having a user-friendly responsive design ensures that visitors can easily navigate, read content, and view images, regardless of their device. This improves overall satisfaction and encourages longer visits, ultimately leading to a higher-converting site. Our research shows that on average, over 80% of website traffic comes from mobile devices. If your site isn’t set up for success for the primary device that visitors are using, you could be missing out on a large number of potential guests. There are a number of other benefits to having an effective mobile website too, such as increased engagement across social media channels through easily clickable call to actions and better performance in SEO as major search engines like Google prioritize mobile-friendly websites in their ranking processes.
Submit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.
\n\n\n\n\n","podcastImages":{"__typename":"PodcastImages","podcastFeaturedImage":{"__typename":"AcfMediaItemConnectionEdge","node":{"__typename":"MediaItem","altText":"","sourceUrl":"https://admin.travelboommarketing.com/wp-content/uploads/2024/10/TB-266-1.jpg","mediaDetails":{"__typename":"MediaDetails","height":1000,"width":1000}}}},"podcastInfo":{"__typename":"PodcastInfo","boomPodcastEmbedCode":"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/1939749395&color=%23ff5500&auto_play=false&hide_related=true&show_comments=false&show_user=true&show_reposts=false&show_teaser=false","boomPodcastRelatedNewsUrl":null}},{"__typename":"Podcast","databaseId":13225,"slug":"265-ranking-the-biggest-blunders-hotel-digital-marketers-make","title":"Hotel Marketing Podcast: Episode 265 – Ranking The Biggest Blunders Hotel Digital Marketers Make","date":"2024-10-01T09:26:39","content":"![\"\"](\"https://admin.travelboommarketing.com/wp-content/uploads/2024/10/TB-Podcast-165.jpg\")
Good day fellow hoteliers and welcome to episode 265 of The Hotel Marketing Podcast by TravelBoom. We’re now in the last quarter of 2024 and before we know it we’ll be putting our 2025 plans in place. So, before you kick off 2025, let’s talk about the biggest blunders you can avoid as a hotel marketer.
\n\n\n\nToday’s news shaping tomorrow’s hotel marketing trends.
\n\n\n\nTravelBoom’s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations.
\n\n\n\n![\"\"/](\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXcw0XtmGwMwE8kyXFou400i3qzkcZ3lJ9b1BPbZ9KzbHol9bUAtAB5WtwtImPSOpOLCoLQXYWzzlTXupMDzr4sOGAkwLy6X511vfcjC7V5pgmTgkf1wRK993M_ZAHlHSQXG5yeoYfAfxgkIFKJ7xK6DkVcF?key=1hk1P--q5kMw_B9HnewtGg\")
https://www.reddit.com/r/hotels/comments/1flkfdd/what_would_you_do/
\n\n\n\nThe information and strategies hoteliers need to succeed in today’s competitive market.
\n\n\n\nWith so many moving parts and potential pitfalls, it’s easy for hotel digital marketers to make mistakes that could cost bookings and revenue. In this episode, we’ll expose the most common mistakes that can sabotage your digital campaigns and leave your hotel in the dust, and we’re going to rank the biggest blunders hotel digital marketers make.
\n\n\n\nGroup #1 for Biggest Blunder:
\n\n\n\nGroup #2 for Biggest Blunder:
\n\n\n\nGroup #3 for Biggest Blunder:
\n\n\n\n60 Seconds to Success shares a tip or trick to make a hotel’s marketing or operations more effective. Can the cast beat the clock and share a tip before the buzzer?
\n\n\n\nEarlier this year, TripAdvisor introduced AI-powered Review Summaries, offering concise overviews of recent traveler reviews based on key quality attributes, such as cleanliness, value, and location. The initiative leverages AI to amplify the voice of travelers while maintaining authenticity.
\n\n\n\nWhile AI can greatly enhance hotel marketers’ efficiency, it’s important to recognize and discuss its potential drawbacks. These review summaries may highlight areas of concern, but they also present opportunities for improvement.
\n\n\n\nHoteliers should lean into these overviews by regularly reviewing both the overall and attribute-specific summaries to gain insights into guest experiences. Use the negative feedback as a chance to improve. Remember these summaries are strictly driven by quotes from reviews, which ensures that they remain impartial and truly reflective of guest experiences.
\n\n\n\nAdditionally, continue to encourage positive reviews by making it easy for guests to leave feedback across platforms. Incentivize review submissions and consider using SMS messaging, which can be a less saturated and cost-effective way to gather feedback quickly.
\n\n\n\n\n\n\n\nSubmit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.
\n","podcastImages":{"__typename":"PodcastImages","podcastFeaturedImage":{"__typename":"AcfMediaItemConnectionEdge","node":{"__typename":"MediaItem","altText":"","sourceUrl":"https://admin.travelboommarketing.com/wp-content/uploads/2024/10/TB-Podcast-165.jpg","mediaDetails":{"__typename":"MediaDetails","height":1000,"width":1000}}}},"podcastInfo":{"__typename":"PodcastInfo","boomPodcastEmbedCode":"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/1926718664&color=%23ff5500&auto_play=false&hide_related=true&show_comments=false&show_user=true&show_reposts=false&show_teaser=false","boomPodcastRelatedNewsUrl":null}},{"__typename":"Podcast","databaseId":13224,"slug":"264-what-great-hoteliers-do-but-most-people-dont-with-bart-berkey","title":"Hotel Marketing Podcast: Episode 264 – What Great Hoteliers Do… But Most People Don’t, with Bart Berkey","date":"2024-09-24T06:10:00","content":"![\"\"](\"https://admin.travelboommarketing.com/wp-content/uploads/2024/09/TB-264-scaled-1-1024x1024.jpg\")
Good day fellow hoteliers and welcome to a very big episode 264 of the Hotel Marketing Podcast where we’re going to be having an amazing conversation with the one and only Bart Berkey. Bart brings decades of hotel management experience, award winning author, host of “Most People Don’t… But you Do” podcast and TEDx Speaker.
Connect with Bart Berkey:
\n\n\n\nThe information and strategies hoteliers need to succeed in today’s competitive market.
\n\n\n\nSubmit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.
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